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Commercial Observer
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Edited by Jotham Sederstrom | Jsederstrom@observer.com

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Thursday August 22, 2013
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Growing IT Firm Moving to 630 Third Avenue

BY AL BARBARINO

Technology and strategic consulting firm Kraft & Kennedy is relocating to a new headquarters space at 630 Third Avenue, The Commercial Observer has learned.

The provider of business and IT services to law firms, corporate legal departments and financial services firms has signed a 15-year, 10,224-square-foot lease comprising the entire 14th floor at the ATCO Properties & Management building.

To read the full story, click here.

Moinian to Install New Lobby at 60 Madison Ave.

BY BILLY GRAY

The Moinian Group will begin the final phase of renovations at 60 Madison Avenue in the fourth quarter of this year, The Commercial Observer has learned.

Improvements at the 13-story, 195,000-square-foot Midtown South building will include a new glass and stone lobby designed by the architecture firm Gensler, new elevator cabs, updated common corridors and an advanced security system.

To read the full story, click here.

Trevi Retail Adds to Portfolio with $17M Buy

BY GUS DELAPORTE

Trevi Retail has closed on its $17 million acquisition of 859 Ninth Avenue, a six-story mixed-use building featuring 41 apartments and a retail unit currently occupied by Italian restaurant Puttenesca.

“It is a very desirable neighborhood right now and the property has substantial upside in both the retail component and residential component,” Paul Smadbeck of Massey Knakal, who brokered the sale alongside Chirstoffer Broadhead, told The Commercial Observer. “[Trevi] recognized the upside of the building and the desirability of the location.”

To read the full story, click here.

Greene: How the Little Guy Wins

BY DAVID GREENE

Several years ago, I had the pleasure of congratulating a friend who made what I thought was a terrific career choice: she moved from a very large firm to a mid-sized firm. I will never forget what she said when describing the change: “I had to get off the Death Star.”

Our business is one where, how much we earn is directly proportionate to how hard we work, not who we work for. Most of us work into the evening and many of us work on weekends. We have that certain “fire in the belly.” We consider it normal to be checking email five minutes after we wake up and five minutes before we go to sleep.

To read the full story, click here.

How Do Brooklyn Tenants Choose Locations

BY CHRIS HAVENS

People often ask me how typical (under 2,000 square feet) tenants decide on their location. Is it a personal choice?

Very much so in today’s world.

A recent client, a successful ‘special effects’ tenant working in the real time broadcast television field, told me he had to make a choice between our building, 1000 Dean Street in Crown Heights, near his home or another building near his daughter’s new elementary school in Park Slope. Since his wife goes to work earlier, the tenant-slash-dad is the parent who takes his child to school, and this factor led him to choose the space closer to the school, rather than our building.

To read the full story, click here.

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