BY GUS DELAPORTE

LeadDog Marketing Group has signed a 10-year, 24,929-square-foot lease at 440 Ninth Avenue. Asking rents were $45 per square foot. “It was the right balance; nicer than what we currently have, but not super corporate,” Donna Providenti, chief operating officer at LeadDog, said of the space. “We are coming from old loft spaces that aren’t really suited for office use.”

Currently located at 159 West 25th Street, LeadDog expects to move in to its space on the two top floors of the 18-story building by November 1 following a build out being done by the landlord, Paramount Group, Inc.

The 125-person marketing firm, which also has offices in Los Angeles, Boston, Chicago, Atlanta and Boulder, counts Vitamin Water, NASCAR, ABC, HBO, the New York Giants and the National Hockey League among its clients.

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BY BILLY GRAY

Three art and design tenants have signed significant five-year leases at Industry City in Sunset Park, The Commercial Observer has learned.

Next Door’s, a photography studio, will move into 11,601 square feet at 67 34th Street and use the space for production and art fabrication. Sebastian Errazuriz Studio inked a deal for 8,180 square feet in 32 33rd Street in the complex. And McConnell & Borrow Inc, a set designer and prop provider, signed for 6,206 square feet at 88 35th Street.

The 40-acre Industry City complex has been attracting creative and food sector tenants to its 16-building, six-million-square-foot campus for several years. Leases have been signed this year by Lights Up! (12,000 square feet), Datemyschool.com (8,500 square feet), Colson Patisserie (4,000 square feet), Wireless Digital Group (3,600 square feet) and Modko (3,500 square feet). Asking rents are typically around $12 a foot.

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BY AL BARBARINO

KLOSED, a commercial real estate firm, is in the process of acquiring a 3,950-square-foot retail condominium at 302 Broome Street, the former site of an “erotic” massage parlor that spawned the Happy Ending Lounge, The Commercial Observer has learned.

The $1,726,000 all cash transaction required a 10 percent “hard deposit,” an email sent by KLOSED stated.

In massage parlor verbiage, the giving of a hand job by a masseuse, as part of a massage itself or perhaps directly after it, has been referred to as a “happy ending,” and some New York City massage parlors allegedly offer the sexual procedure.

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BY MICHAEL EWING

Bisnow is hosting a panel entitledNew York Office of the Future to discuss the driving factors behind major tech and creative spaces in the city and their future. Special consideration will be given to space requirements and workplace design for the market. Greg Kraut of Avison Young and Jan Alan Lewis of Cole Schotz will moderate the event.
New York Office of the Future, 50 West 47th Street, 21st floor, 7-10am; email Miles Bloom at miles.bloom@bisnow.com for more information.